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One on One with PwC's Tom Craren
Senior executives are becoming immune to traditional marketing. Marketing consultants tell us that to pierce through the white noise of corporate communication, firms should consider “content marketing”. Instead of more traditional marketing, providing valuable insight and perspective in a blog or electronic newsletter can serve as a more effective door opener. One of the best examples is PricewaterhouseCoopers’ “10-Minute” series. For almost three years, PwC has boiled down complex thought leadership into small electronic pieces an executive can read in about ten minutes. To learn more about PwC’s marketing efforts, Consulting’s One-on-One sat down with Tom Craren, the firm’s brand strategy and thought leadership leader. His team of 20 writers produces between two to three 10-minute pieces each month, along with more detailed white papers.
Jess Scheer | 2010-06-10 01:04:00.000
One on One with Stanford Hospital's Kate Surman
Transitioning healthcare companies from paper to electronic records presents huge consulting opportunities.
Joe Kornik | 2010-05-28 01:04:00.000
One on One with Gallup's Tom Rath
Consulting’s One on OneWellbeing: The Five Essential Elements
Jess Scheer | 2010-05-14 01:04:00.000
One on One with West Monroe's Dean Fischer
Consulting's One-on-One
Jess Scheer | 2010-04-29 01:04:00.000
One on One with Appirio's Mike Epner
Helping large companies transition to cloud computing has generated tremendous growth for Appirio. To learn more, Consulting’s One-on-One sat down with the firm’s Head of Delivery, Mike Epner.
Jess Scheer | 2010-04-14 01:04:00.000
One on One with Pearl Meyer's Steven Van Putten
ConsultingConsulting’s One-on-One
Jess Scheer | 2010-04-02 01:04:00.000
One on One with Accenture's David McCurley
Consulting’s One on One
Jess Scheer | 2010-03-18 01:04:00.000
Consulting One on One with Romil Bahl
ConsultingConsulting’s One on OneConsulting
Jess Scheer | 2010-03-03 23:04:00.000