Peter Szczerba is a dynamic leader with an 11-year career at Publicis Sapient, where he has risen from a junior associate to North American Retail Data Lead. A graduate of the University of Waterloo’s Science and Business program, Peter began his journey with co-op terms in telecommunications, networking and media before joining Publicis Sapient through its campus hiring program.
Peter’s early career was defined by a passion for learning and tackling new challenges, starting with BlackBerry and expanding across industries like retail, automotive, health care, travel, hospitality and consumer products. He built deep expertise in data analytics, including web analytics, A/B testing, and CRM strategy, while broadening his impact across transformative client engagements.
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