Publicis Sapient, a digital business transformation company, has announced a five-year global strategic collaboration agreement (SCA) with Amazon Web Services (AWS) where they will use AWS’s artificial intelligence (AI) and machine learning (ML) technologies to accelerate how enterprises modernize and migrate their IT workloads and build personalized customer experiences that deliver business impact at scale.
Through this collaboration, the two companies will build solutions that combine Publicis Sapient’s deep delivery capability across its Strategy, Product, Experience, Engineering and Data and AI (SPEED) methodology – Publicis Sapient’s approach to digital business transformation success – and AWS’s advanced cloud services to help customers across industries accelerate migration of legacy workloads to the cloud. Publicis Sapient will create new use cases that help enterprises leverage their data with generative AI tools to create and scale personalized digital assets that support end-customer conversion, acquisition and retention. Additionally, the effort will help enterprises optimize and automate the software development lifecycle (SDLC) to support more efficient software development and faster speed to market.
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