Mergers and Acquisitions

Sia Unveils New Name and Refreshed Branding

Formerly known as Sia Partners, Sia unveils shortened name and refreshed brand identity.

Michael Webb | February 11, 2025

Global consulting firm Sia has revealed refreshed branding to reflect the firm’s commitment to optimism and unwavering focus on helping clients achieve the best possible outcomes in their transformation journeys.

The refreshed brand is designed to inspire fresh perspectives, grounded in the belief that what you can get out of change depends on how you approach it. Sia is presenting its consultants as ‘Optimists for change’, emphasizing its core business of helping clients to profit from opportunity and to overcome challenges.

“As AI, climate change and cyber threats bring new challenges and opportunities, Sia is well positioned to help our clients respond,” said CEO, Matthieu Courtecuisse. “We are a next generation consultancy, born digital, augmented by data science, enhanced by creativity and driven by responsibility."

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