Surging artificial intelligence (AI) spending by business leaders is set to continue into 2025 as a near unanimous 97% of senior business leaders whose organization is investing in AI report positive ROI from their AI investments, according to new data from Ernst & Young LLP (EY US). As a result, leaders remain bullish on their overall investments in AI with 34% of companies who are already investing in AI planning to invest $10 million or more next year, a directional increase from 30% six months ago in the first wave, but many report struggling to keep pace with rapid AI advancements.
The new EY AI Pulse Survey is the second in a series that asks 500 US senior business leaders across industries about their company's AI investment levels, the impact on their business and the challenges integrating the technology. As debate swirls around an AI bubble, the survey finds growing demand signals with the recognition of challenges ahead.
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