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Bain Adds New Digital Leaders

Bain & Company enhances leadership of digital practices—AI, Insights, and Solutions and Enterprise Technology—amid high client demand

Michael Webb | December 11, 2024

Bain & Company has announced significant enhancements to the leadership of its digital practices—including AI, Insights, and Solutions and Enterprise Technology—to further scale and deepen these crucial capabilities as the firm continues to experience high and rising client demand across these areas.

With a fast-accelerating role for AI, digital, and data in securing transformational results for clients in every industry, Bain is continuing to see rapid expansion and development of its AI practice and its client work on all aspects of artificial intelligence strategy and implementation. Tech- and AI-enabled revenue already amounts to 30% of the firm’s business in 2024 and is expected to reach half of total revenue in the coming years.

Bain announced today that Chuck Whitten has rejoined the firm as the global head of its digital practices to lead its work across Bain’s digital capabilities, including artificial intelligence, data science, enterprise technology, innovation and design, with a focus on ensuring the effective adoption and integration of these digital capabilities across all of Bain’s core practices and client work.

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