Survey: Executives Confident in Data Protection & Privacy Capabilities

Protiviti-Oxford University Privacy Survey finds only 8% of global business leaders are concerned about their organization's ability to protect customer data.

• 74% report that their company holds a positive reputation for privacy and data protection compared to competitors

While cyber threats have grown more frequent and more sophisticated each year, only 8% of global executives say they are concerned or extremely concerned about their company's ability to protect customer and client data over the next five years, according to a recent survey by global consulting firm Protiviti in collaboration with the University of Oxford. The survey, titled "Executive Outlook on the Future of Privacy, 2030" is part of the newest installment of VISION by Protiviti, the thought leadership series that focuses on the future of business.

The survey found that business executives retain high confidence about their organizations' data privacy readiness and ability to safeguard data. Surprisingly, 76% of business leaders said they have very mild to no concern about their company's ability to protect customer data over the next five years.

"Consumers today are increasingly concerned about the protection of their personal data online. As the data privacy landscape continues to evolve and new technologies emerge at an increasingly fast pace, it's critical for leaders to evaluate their privacy programs from all angles," said Sameer Ansari, global leader, security and privacy, Protiviti. "The rapid advancement of GenAI across enterprises can often outpace existing privacy regulations creating protection gaps for customers."