Trend is up, yet half are dissatisfied with their current health results.
Global consultancy PA Consulting has surveyed 4,000 consumers in the UK and US, uncovering new trends in consumer attitudes to wellness and fitness. The survey: The Future of Wellness, reveals that consumer spending is on the rise, with four in five (78%) planning to buy new wellness and fitness products or services by late 2025. But despite this, half of consumers are dissatisfied with the results of their wellness and fitness. The report pinpoints the top areas that brands can target to address this – including providing more hyper-personalized, 'stackable' sports and wellness offerings.
Key findings from the survey include:
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