Independent global media advisor, MediaSense, has entered into an agreement to acquire PwC U.K.'s Marketing & Media Owner team, which will be its first major acquisition since Apiary Capital LLP acquired its majority stake in MediaSense.
The acquisition will enhance MediaSense's scale, capabilities and offering to clients, bringing PwC UK's world-class client relationships and skilled and experienced team into the business.
In a rapidly evolving, increasingly complex, data-driven industry, reliable and accurate measurement, governance and insight remain some of marketing's biggest challenges, as borne out by MediaSense's recent Media 2025 Wave Six report. The report also highlighted the significant organizational change taking place within clients, media owners and agencies and the wider media ecosystem. This deal marks the coming together of two world-class media advisory businesses to address these challenges – it will give clients access to wider capabilities, media expertise, analytics and insight.
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