IBM Study: As CEOs Race Toward Gen AI Adoption, Questions Around Workforce and Culture Persist

• IBM office building.

  More than half of CEO respondents say they are pushing their organization to adopt gen AI more quickly than some employees are comfortable with

• Half of CEOs surveyed say they are hiring for gen AI-related roles that didn't exist last year, but more than half have not yet assessed the impact of the technology on their workforce

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A new study by the

IBM (NYSE: IBM) Institute for Business Value found that surveyed CEOs are facing workforce, culture and governance challenges as they act quickly to implement and scale generative AI across their organizations.

The annual global study of 3,000 CEOs from over 30 countries and 26 industries found that 64% of those surveyed say succeeding with generative AI will depend more on people's adoption than the technology itself. However, 61% of respondents say they are pushing their organization to adopt generative AI more quickly than some people are comfortable with.