Kantar Public, a global evidence and advisory business for governments and the public realm, has announced the appointment of Lucy Birch as Chief Marketing and Communications Officer and as a member of the global Board.
Lucy joins from PwC where she led global Strategic Marketing. She has over 20 years of Marketing and Communications leadership experience across B2B, B2C and the public sector. Most recently at PwC she was responsible for the marketing and brand campaign to launch PwC's new global strategy and ESG proposition around the world. Prior to her global role, she led Marketing and Brand for PwC in the UK, transforming and building an award-winning Marketing and Brand function.
Lucy brings an extensive range of communications and marketing experience based within global organizations. In her new role, Lucy will continue to build on Kantar Public's global reputation as a leading provider of end-to-end evaluation and advisory to international governments and public realm clients whilst overseeing the launch of new offer areas.
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