Kantar Acquires Fraud Prevention Platform Qmee

Kantar, the world's leading marketing data and analytics company, and capital D, the next-generation private equity fund manager, announced May 13 that they have reached an agreement for Kantar to acquire Qmee, the Reading, UK-based app survey platform and fraud prevention technology provider. Post-completion, Qmee will become a part of Kantar's Profiles Division, which is responsible for primary research within Kantar. The transaction is expected to close in June 2022.

Announcing the deal, Chris Jansen, Kantar's Chief Executive commented: "Today's announcement builds on our recent acquisition of Blackwood Seven and the sale of our Kantar Public business. It is another illustration of the progress we are making in focusing our portfolio on providing highly differentiated and advanced analytics-based products and services to consumer-facing brands. Consumer insights are a key input in developing business, marketing and creative strategies; the acquisition of Qmee further strengthens our leadership position in delivering the most trusted and robust research to inform those strategies."

Qmee offers brands access to consumers' opinions and attitudes via a fun and easy to use app which has a reputation for delivering the industry's best response rates. Behind the consumer facing app, Qmee provides a panel of more than 750,000 active and loyal consumers across North America, the UK and Australia, and most recently France and Germany, alongside best-in-class advanced neural networks anti-fraud technology. The company's rapid growth has continued over the past year, with survey completes increasing by 44% on 2020 and 119% on 2019.