Deloitte Acquires Madras Global

Deloitte has acquired leading content production agency Madras Global, bolstering end-to-end content services capabilities.

Deloitte Digital announced today that Deloitte acquired Ad2Pro Global Creative Solutions Private Limited ("Madras Global"), a leading global content production agency. The acquisition bolsters Deloitte Digital's capabilities in content production, marketing automation, extended reality and media ad production, helping to provide chief marketing officers with end-to-end content solutions that deliver personalized customer experiences and drive business impact. Terms of the deal were not disclosed.

Deloitte Digital clients can now tap into Madras Global's deep experience in content production to support their campaigns, websites, mobile apps, social media and brand stories. They will gain the ability to provide customers with impactful content that is rapidly produced, informed by data, optimized by channel, and delivered at scale. Clients will also have access to Madras Global's proprietary technology platform that offers content life cycle management, measurement and optimization benefits. Together with Deloitte Digital's previous AI acquisitions — Magnetic and Web Decisions — and its proprietary experience management platform Hux, clients will be able to engage further with their unique and diverse audiences at the right time, on the right channel and with personalized content.