One on One with PA Consulting's Peter Skarzynski

Innovation and transformation consultancy PA Consulting knows a thing or two about helping clients create opportunities from complexity, which has come in handy during a time when many businesses are facing unprecedented challenges. Recently the firm named innovation and growth expert Peter Skarzynski to head up its US consulting team. We caught up with Skarzynski to talk about COVID's impact on growth, and how clients are looking to innovation to help them navigate the storm.

Consulting: What will be your key areas of focus in your new role?

Skarzynski: The main priority to me is to execute on The Strategy. What that means to us is we are the only firm to offer end-to-end innovation. We go from some notion of exploration all the way to taking things into market. We think that's unique and very relevant. We tend to work for clients on some of their most nagging challenges in terms of growth, whether it's reimagining the core, extending into adjacency, or whether it's a brand new business that may be disruptive.