Plante Moran Embraces Tech as Catalyst for Innovation

At Plante Moran, we're driven by a relentless desire to build the best client advisory service in the country. A critical step in achieving that objective is to be habitually future-focused—proactively evaluating all the new and exciting opportunities we can bring our clients. We strive to be known as a progressive firm and a "premium digital brand." As such, the firm has embraced digital transformation and invested heavily in artificial intelligence, data analytics and other "disruptive" technologies that fuel audit, tax and consulting to make us more efficient and increase the value we deliver to clients. 

As we strive to provide outstanding service, internally we have built strong, collaborative marketing and technology teams that work together to make the most of each investment and seamlessly incorporate emerging technologies into our ongoing initiatives. Our digital strategy requires us to constantly iterate and experiment—even if it isn't always clear whether doing so will reap rewards. 

Most recently, we tested a new way of distributing a key piece of thought leadership to our audiences using state-of-the-art technology that few, if any, other accounting firms had used to date. With the guidance of our strategic partner, digital agency One North, we built a progressive web app (PWA)—a responsive website that can also act and feel like a native app—to house our central tax reform education platform. In trusting this new technology, we are able to showcase our expertise and perspective in a crowded market with a platform that clients, prospects and staff find valuable and engaging.