ALM Intelligence: Q&A with The Hackett Group's Mark Peacock

The Hackett Group is a strategy, operations, and implementation firm that uses the knowledge gained from 13,000 benchmarking studies to help its clients…

Erin Hichman | July 10, 2017

The Hackett Group is a strategy, operations, and implementation firm that uses the knowledge gained from 13,000 benchmarking studies to help its clients reach their goals. Hackett scales its services to meet clients' needs—on-demand consulting through its executive advisory membership, on-the-ground consulting through its business transformation and enterprise performance management groups, and its "gold standard" benchmarking practice that has benchmarked 93 percent of the Dow Jones Industrials, 87 percent of the Fortune 100, 87 percent of the DAX 30 and 58 percent of the FTSE 100. Mark Peacock, Principal, IT Transformation Practice Leader, sat down with Erin Hichman, ALM Intelligence's Lead for IT Consulting Research to discuss digital transformation and the evolving role of the CIO, among other things.

ALM Intelligence: How do you define digital transformation?

Hackett: Digital transformation happens at the intersection of technology innovation and business innovation. Digital technologies allow companies to fundamentally change the way they deliver products and services—improving product and service capabilities, customer experiences, operational efficiency and agility. It's about using new business capabilities — digital customer engagement, digitally connected and enhanced products, digitally optimized service delivery, and a digitally enabled workforce—to drive down costs, drive up customer value, and introduce new products and services at a pace unheard of 10 years ago.

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