In a tumultuous and interconnected business world, the types of crises and emergencies companies can face are manifold. From reputational to legal to operational and beyond, there is no shortage of potential pitfalls for even the most prepared business. Enter crisis management, where firms can deploy a team of experts to help not only mitigate crises as they arise, but even shore up operations to help prevent them in the first place. Sloane Menkes is a Partner with PwC's Forensics Advisory practice, where she helps oversee PwC's new Crisis Management Center. Consulting caught up with Menkes to talk about the new era of crisis preparation and how companies can be ready to respond if and when disaster strikes.
Consulting: How did the Crisis Management Center come to be?
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