A company can have the greatest marketing strategy ever devised, but it's not worth the paper it's printed on without a cohesive strategy to ensure all of the pieces come together. For many companies, that last mile of unleashing a marketing strategy is fraught with potential hiccups that could cause minor problems or derail the campaign altogether. Consulting caught up with InnerWorkings' Chris Dent, Vice President, Client Engagement & Marketing Strategy, to talk about some of those hiccups and how InnerWorkings' methods help clients bring their campaigns across the goal line successfully.
Consulting: What is InnerWorkings' approach to consulting?
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