James McDonald
Lyons Consulting Group
Excellence in Retail
Age: 29
At 29 years old, James McDonald is a Senior Digital Consultant in the Digital Marketing practice at Lyons Consulting Group where he directs digital analytics activities, aggregating and mining data to guide the formation of digital strategies and optimization efforts, contributing to the successful launch of over a dozen sites in the past year.
He says he is proud of the data-driven cultures he's been able to help foster with the brands he works with every day. "I've had the privilege of demonstrating the accessibility of data, and the transformative power of using it for dozens of our e-commerce clients," he says. "And secondly, informing our User Experience and Development efforts so that collaboratively, we can create significantly more efficient web experiences."
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