One on One with 4i Consulting's Eugene Roytburg

With more than two decades of analytics and insight under his belt, Dr. Eugene Roytburg, managing partner and co-founder of Deerfield, Ill.-based 4i Consulting, knows a thing or two about helping clients wrap their heads around the influx of data companies are swimming in these days. Roytburg stresses the importance of companies making the leap from intuition-based decision making and trusting in the insights hidden in all that data, provided they know what they're looking for and how to read it in the first place.

Consulting: How and why did you come to co-found 4i?

Roytburg: My background is in advanced analytics and engineering, so one question I was always asking when we were doing consulting work was how are we sure the decisions and recommendations we provided to our clients are optimal, or how are we sure that they're the best decisions we're providing, not just leveraging experience and expertise of our consultants but looking at the data? That was partially when I felt our recommendations specifically in the management consulting world related to hypothesis-driven approaches is just not solid enough. 4i is a leading consulting and analytics firm that helps drive growth decisions within clients, all the way from growth strategy to how do we execute the growth, activate it and sustain it for a long period of time. One of the things we've developed over the last 12 years is how do we address growth questions combining a traditional management consulting approach with their process of advanced analytics, because you can't talk about growth without leveraging analytics.