One on One with IBM's Stephen Hasselmann

The cloud has the power to be transformative, but too many companies—and consultants—are missing out on cloud's full potential, according to Stephen Hasselmann, Managing Partner of Strategy and Transformation for IBM Global Services. Hasselmann will lay out how cloud has the power to fundamentally shift competitive landscapes by providing a new platform for creating and delivering business value as part of his presentation: "IBM Insights: Companies—and Consultancies—Are Missing Out on Cloud's Full Potential." IBM's Institute for Business Value (IBV), in conjunction with the Economist Intelligent Unit, surveyed nearly 600 business and technology executives around the globe. Research suggests that while cloud is widely recognized as an important technology, relatively few organizations today actively embrace it to drive business model innovation. Hasselmann sat down recently with Consulting One on One to talk about his upcoming presentation.

Consulting: How are companies missing out on cloud's full potential?

Hasselmann: This discussion is about the power of cloud to help businesses transform themselves. We all recognize that cloud's a technology game changer that creates great potential to drive costs out of the IT budget, to virtualize applications and technologies so that companies that can just tap into the cloud vs. building huge technology systems. But, in fact, we believe there is a huge amount business innovation potential associated with cloud applications, and we think it can fundamentally shift the competitive landscape and allow business value to be delivered in new ways.