Most of the advice traditional consulting firms provide is fundamentally flawed. Firms tend to be built around functional or industry-specific silos, serving narrow engagements to help small slivers of a company. However, those blinders prevent firms—and their clients—from seeing the big picture—the complexity between the pieces. That's the big idea that separates Wilson Perumal & Company from other consulting firms. To learn more about the firm, Consulting's One on One recently sat down with Andrei Perumal, who, along with Stephen Wilson, founded the firm in 2009.
Consulting: What's the big void in the marketplace that you think your firm is uniquely positioned to fill?
Perumal: Most companies don't think about the unintended consequences of complexity. We think they should focus less on the individual pieces of their business and more about how all of the pieces fit together. Corporate leaders constantly have to make internal tradeoffs between those pieces. On a production line floor, for example, there are many consulting firms that can help optimize the output of each product. But there are few that pay much attention to the change over time when the plant stops building one item and starts producing another. To attack systemic issues, it takes a firm with a strategic mindset and operational depth. And we think that's an underserved area in the market.
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