The economy is changing. Client needs are changing. The way clients buy consulting services is changing. And yet, for many firms, the way they market their services is not. That's not the case for Aveus, a 12 year-old, 25-person operations and strategic change firm. The firm tweaked its marketing strategy mid-way through 2010 and the results have been impressive. To learn more about their new program, and their plans for 2011, Consulting's One-on-One sat down with the firm's Managing Partner Chris LaVictoire Mahai.
Consulting: How did you previously market your services?
LaVictoire Mahai: Like a lot of our classic consultants, we relied on the stand-up-in-front-of-a-group-and-present-an-idea approach. We'd invite current clients and client prospects to come in. And it worked okay. But we thought there had to be a better approach.
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