"Traditional consulting firm" is perhaps the last description anyone would use to describe Aveus, a 25-person consulting firm based in St. Paul, Minnesota. Given its size, the firm has an impressive client roster, which includes: Cisco, Hitachi, and Xcel Energy. From its start in 1998, the way it approaches the market is unlike most firms. To better understand the business model, Consulting's One on One sat down with Linda Ireland, one of Aveus' four co-founders.
Consulting: What's the biggest difference between Aveus and more traditional consultancies?
Ireland: We don't have any career consultants. Our firm employs consultants that have accumulated wisdom as line executives, business owners or operators. We all have years and years of experiences on the client side, including serving as buyers of consulting services. It drives a lot of our values.
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