Few industries are hurting as the print media. Traditional advertising and subscription models have fallen sharply, leading to a graveyard of once highly profitable publications. As a result, SSA & Company thinks this industry is in need for consultants with industry experience and deep marketing skills to help media companies chart a new course. With that in mind, Consulting recently sat down with SSA & Co.'s newly hired Chief Marketing and Sales Officer Stephanie Sandberg, who brings with her experience as the President and Publisher of The New Republic and former VP of Marketing for Fortune .
Consulting: Why did you decide to join SSA & Co.?
Sandberg: I grew up in publishing, running a political magazine in addition to working with corporate media firms. And I loved it. It's such a dynamic and thoughtful field. For the last few years, I was a consultant within the media space. I helped to launch a magazine here or run a marketing team there. But I really missed being with a team and being part of a group. Especially given what's going to be happening within media, I wanted to be involved with publishing companies to help figure out what they can do to improve their businesses. I want to continue to help solve some of the unbelievably hard problems they've run up against. That's wonderfully motivating for me. At SSA, I get to work across all of the firm's internal groups and will help to grow our media practice.
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