As AOL's VP for Metrics and Forecasting, Ken Harrop spent more than 10 years developing and implementing full Web analytics capabilities, including enterprise-reporting systems and tools for business intelligence, audience measurement and online advertising. He is now using that experience as a consultant, helping companies across industries maximize the return on their online investments. To find out more about this emerging consulting opportunity, Consulting's One on One sat down with Harrop, CEO of the recently-launched Infinitive Analytics.
Consulting: Why did you start this firm?
Harrop: I met with a lot of companies when I was with AOL. And one thing that I found repeatedly was that companies had little to no alignment between their Web presence and their strategic objectives. It was as if they were a totally separate online business. I've spent my career working in advertising and online analytics. And I've grown to recognize this space is really taking off. Companies are starting to realize that there's a need for people with expertise in analytics to help them make the most of the Web. Before we started the firm, we looked at organizations and saw some real opportunities. In this economy, opportunities are strong because customers are increasingly turning to companies' online sites. More and more customers are looking to interact online.
To continue reading, become an ALM digital reader
Benefits include:
- Authoritative and broad coverage of the business of consulting
- Industry-leading awards programs like Best Firms to Work For, Global Leades and Rising Stars
- An informative newsletter that goes into the trends shaping the industry
- Critical coverage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
