Last week, Capgemini unveiled Capgemini Consulting, a new strategic business unit and brand with more than 4,000 consultants in over 30 countries. In 2008, consulting services accounted for 8 percent—or about $1 billion—of the Capgemini Group's total revenue. However, three quarters of that revenue was in Europe, but the firm says it plans to significantly grow its North American operations. In fact, Michael Schulte, North America Leader for Capgemini Consulting, is predicting double-digit growth for the North American market this year. Consulting's One on One caught up with Schulte to discuss the new brand and how it will help the firm better serve its clients. Consulting: What was behind the decision to transition to a new consulting specific brand?
Schulte: The decision to globalize Capgemini consulting was made two or three years ago. We decided to do that because the market is a global one and clients expect a consulting services partner to have the capability to manage accounts globally and deliver on a global scale, as well as leverage and mobilize their talent independent of where it exists. Now we have a global strategic business unit and a new identity called Capgemini Consulting.
Consulting: How, if at all, does the new brand change the way you do business?
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