Corporate Social Responsibility: Sustainability

Live Date:  February 19, 2008 at 1 p.m. ET

The greening of Corporate America is no longer just a nice idea reserved for tree huggers and environmentalists. In a global economy, more and more companies are recognizing the global impact of their business, not just in terms of dollars and sense but also its impact on the planet. Today, businesses have an opportunity to win customer support, engage employees, and gain competitive advantage, while improving lives, communities, and the world. Sustainability is as much about doing well as it is about doing good. And, now more than ever, it's a source of differentiation for clients and consumers.

What's more, for firms planning to offer consulting services on sustainability and socially responsible matters to clients, the best place to begin is at home.