Cyber Security and Strategy: PwC’s Grant Waterfall on breaches, the data economy and C-level attitudes

Recent hacks, breaches and malware attacks around the globe have forced companies to re-examine their methods of safeguarding consumer data. And consumers…

Recent hacks, breaches and malware attacks around the globe have forced companies to re-examine their methods of safeguarding consumer data. And consumers are paying attention. PwC’s recent Consumer Intelligence Series: Protect.me report on consumer attitudes of the perils of cyberspace shows that 92 percent of those surveyed think cybersecurity should be at the forefront of any company’s strategy. We sat down with Grant Waterfall, PwC’s U.S. Cybersecurity & Privacy Deputy Lead to talk about the target-rich environment in today’s data economy, consumer attitudes, and how companies are shifting their thinking.

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