The Art of the Possible: Elizabeth Spaulding on ADAPT, Bain & Company's new digital advisory offering

Emerging digital technologies like AI, machine learning and virtual reality are generating mass excitement at the consumer level, but their rapid evolution…

| October 09, 2017

Emerging digital technologies like AI, machine learning and virtual reality are generating mass excitement at the consumer level, but their rapid evolution and adoption creates unique challenges for companies to keep pace. To solve some of those pain points and help companies create value and drive results, Bain & Company has expanded its digital advisory services with a brand new offering, called ADAPT (Advanced Digital and Product Team). Consulting caught up with Elizabeth Spalding, Bain's Global Digital Practices lead, to learn more about this new offering. 

Consulting:  What was the impetus for starting ADAPT?

Spaulding: We've been working with our clients for a number of years on digital transformation, and really helping bring more innovation into their businesses and the application of new advanced technologies to really create value. Whether it's customer experience on the back-end, inside the supply chain with their sales force, we're seeing things like automation and robotics to mobile design to digital marketing, and the expansion of advanced analytics and machine learning. All of these areas have been focus points for us as we think about digital transformation. What was beginning to happen was one-off hiring of experts within Bain as well as a number of points of light of third party partnerships we were beginning to engage on to really bring to life the art of the possible, I think what that made us realize is we needed a core team of technical experts who would enable us to do this work in tandem with our case teams and really create more of a hybrid case team approach to bring technologists, design thinking and the expansion of our data science team together with the work we do.

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