I think everyone will agree that there is not a lack of media coverage on the subject of analytics. The write-ups largely discuss new and innovative ways of applying analytics or what service to buy. But the real discussion should be around how to get the most business value from analytics in developing an organization's analytics capability—a role which is currently lacking and that consultants can fill.
Consultants can come into an organization and quickly surmise what needs to be done to achieve objectives and the best way to get it done—which could be any combination of in-sourcing, co-sourcing or outsourcing the role of analytics. The direction a company chooses and the need for managed services vs. developing an internal capability will clearly depend on the size of the organization, the existing talent gaps or lack thereof at the organization, and the overall enterprise strategies; so that the companies in conjunction with their consulting advisors can maximize business value. The bottom line is that consultants need to focus on developing their service offerings around providing the most value in helping their clients to build a cohesive and sustainable analytics capability for their organization.
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