Change is never easy, even under the best circumstances. You can have a brilliant idea and unanimous buy-in from your team, and you'll still face challenges turning that concept into reality.
Most companies struggle with change because they fail to communicate effectively. If the leadership, employees, and clients aren't on the same page about what's happening, conflicts will inevitably arise. Worse yet, they may not get resolved because no one understands one another. They're not united on the goal.
Without clear objectives, teams become fractured and unproductive. Implementing new initiatives proves extremely difficult when employees feel they've been kept in the dark or that their voices have been ignored. These breaks within the company ranks always end up affecting customers as well. Service and productivity suffer, and therefore retention and revenue do, too.