Coaching means many things to many people. Many times a certain technique that is referred to as "coaching," isn't really coaching at all; it's actually counseling or feedback. For example, you may have heard or had this happen to you—a manager will say, "Let me give you some coaching around ABC," and they proceed to explain to an employee why the employee failed to accomplish a task.
The manager then explains the way ABC needs to be done. More times than not, the recipient of this so-called "coaching" walks away disillusioned by what they think was a coaching experience and perhaps, deflated and unmotivated. As a result, coaching can get a bad rap and employees may begin to disengage.
So what does a real coaching conversation look like? Well, something like this: "So, how do you think your presentation on ABC went?" The employee is given time to reflect, respond and be an active participant in the conversation. The manager continues to ask thoughtful questions such as: "What would you have done differently?" "What actions will you take?" or "How can I support you?" Do you notice the difference? This is a coaching conversation—the employee is empowered to act while being supported by their manager. The employee gains confidence knowing that they own the outcome while feeling acknowledged and supported by their manager.