Deep-rooted economic, social and demographic trends are changing the way we live and work. It's down to consultants to demonstrate how they can help clients stay afloat in choppy seas and anticipate the rogue waves on the horizon, argues Hay Group CEO Stephen Kaye.
You often hear that the business environment has changed and that it's volatile and complex. And usually it's the financial crisis of 2008 and the recession that followed that are cited as the cause. It's true the operating environment is unpredictable. But at Hay Group, it's our view that while that change has been accelerated by the crisis, it's in fact the result of global megatrends that have been in play for some time.
At the Hay Group, we see it as our job to help clients understand the importance of those megatrends and respond to them successfully. Which ones will have the biggest effect on their business? And how can clients harness the power of these megatrends for their own benefit?
