Thinking in New Boxes

Five essential steps to spark the next big idea
By Luc De Brabandere and Alan Iny
Random House, 311 pages, $28Creativity is key if you are to thrive in a time of accelerating change, according to The Boston Consulting Group's Luc De Brabandere and Alan Iny. De Brabandere and Iny, authors of Thinking in New Boxes , show readers how to do just that by challenging everything you thought you knew about creativity by breaking it down into five steps: 1) Doubt everything; 2) Probe the Possible; 3) Diverge; 4) Converge; and 5) Re-evaluate. The book boasts that it's a new paradigm for business creativity… and it delivers. Featuring case studies from BIC to Ford to Trader Joe's, the book aims to help readers-—and their companies—overcome the myriad missed opportunities to stay ahead of the curve. Those "New boxes" could be the difference between a company's success and failure. It all comes down to deciding to think in a new way, the authors argue, and their work serves as a solid field guide and roadmap for doing just that. And after this read, you'll find yourself much better equipped to do the same.