The 2013 Seven Small Jewels: Rightpoint

Who would’ve believed that two college freshman who met at orientation would someday be running their own technology consulting firm? But that’s just what happened when Ross Freedman and Brad Schneider launched Rightpoint in 2007.

| April 04, 2013

Rightpoint - Ross Freedman (left) and Brad Schenider Who would've believed that two college freshman who met at orientation would someday be running their own technology consulting firm? But that's just what happened when Ross Freedman and Brad Schneider launched Rightpoint in 2007 with "just the two of us operating out a lunchroom," says Freedman. "We spent the first three months having coffee with just about everyone we knew to explain our story and what we were trying to accomplish."

What they were trying to accomplish, Freedman says, was to "challenge the status quo in consulting" by combining right-brained people who really understand consulting and technology with left-brained people who really know how to build something or design a user experience.

"We see a trend today where organizations are merging their CIO and their CMO functions," Freedman says. "We believed there was an unmet demand, and we were trying to create a truly unique consulting firm that delivers the total package." Schneider says they saw almost immediately a real and significant opportunity to differentiate themselves in the marketplace by bringing those two different mindsets together to create a competitive edge.

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