Game-Changing Sales and Marketing Strategies to Accelerate Growth
By Phil Fernandez,
Wiley, 212 Pages; $24.95
Companies must undertake a fundamental change in the way they create, manage and generate revenue, says Phil Fernandez in his new book .
| November 07, 2012
Here is the main premise of Edge Strategy: Companies can accelerate growth by finding new uses for their existing assets. Sounds simple but it's not.