A Strategic Marketing Approach For Contemporary Consulting Firms

Many consultants chose to go into business for themselves and open consulting firms. Depending on the particular consultant’s expertise and background,…

Many consultants chose to go into business for themselves and open consulting firms. Depending on the particular consultant’s expertise and background, the firm’s service offerings vary drastically. However, a consultant’s knowledge and experience are not synonymous with marketing savvy. Here are vital considerations for contemporary consulting firms seeking a strategic marketing approach for business development efforts.

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