Listen Up! Point B Asked Clients What They Wanted; The Answers Led to a Strategic Shift

By the end of 2016, Chuck Ritter, President of Point B, says he had started to hear murmurs of a slowdown, although Point B hadn’t really felt it yet.…

By the end of 2016, Chuck Ritter, President of Point B, says he had started to hear murmurs of a slowdown, although Point B hadn’t really felt it yet. And then it did. In early 2017 the firm had started to see the signs and decided to do something dramatic. “It was the ideal time for us to re-examine Point B and determine what could help make 2017 a successful year,” Ritter says. “We decided to survey the leadership at our clients, more than 400 current and prospective clients, to find out what they were thinking and what they wanted from us.” After looking at the data, Point B identified The Top 5 Emerging Business Initiatives. “Our research found the most important emerging trends for businesses today fall into five categories: regulatory compliance, data analytics, cloud transformation, customer experience and loyalty and employee engagement,” Ritter says. The next step was clear: reposition the firm to meet these five critical demands. 

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