Deal bolsters CRM and customer relevance capabilities.
Accenture (NYSE: ACN) has acquired Unlimited, the award-winning integrated customer engagement agency, which will become part of Accenture Song—the world's largest tech-powered creative group. The acquisition will enhance Accenture Song's ability to scale its offerings and unlock greater value from generative AI. With deep expertise in behavioral science, customer strategy and CRM activation, the acquisition of Unlimited further bolsters Accenture Song's capabilities to drive marketing transformation, relevance, and growth for its clients.
Unlimited, which has earned over 100 industry awards, comprises of TMW, Walnut, Health Unlimited and Nelson Bostock. Unlimited places data and a deep understanding of human behavior at the core of its offering through its proprietary Human Understanding Lab & AI-powered digital insights platform LUCA, complementing Accenture Song's existing capabilities in data and analytics.
